Monday, August 17, 2009

Newsletter News Brief: The How Informative Is Twitter Edition

The internet and social networking sites can be a double edged sword. It can be a distraction, or an alternative source of great information. With that being said, a study conducted by Pear Analytics (an American marketing research firm) found that overall the tweets on twitter lack informational substance.

According to The BBC, the research firm concluded that: 40.5% of the tweets on twitter could be considered "pointless babble," 37.5% was open conversation between twitter users who used the site like an instant messaging service, 3.75% was spam, 5.85% was "self-promotion," and 8.7% of tweets had information value.

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