Dividend Reinvestment Plans (DRIPs) allows people to invest in stocks in a manner that requires low, or non-existent fees. For the most part, you can invest in a bevy of DRIPs without using a broker.
The parameters of Dividend Reinvestment Plans are just like the name suggests. Instead of dividends being paid when a stock is profitable, the dividends are reinvested in the company- thus, increasing the amount of the investor's shares in the company in lieu of a cash reward.
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