According to the news source, The Gothamist, approximately a year ago, the NY State Division of Tourism allocated $17 million to remix the classic "I Love New York" logo.An ad agency that received a portion of the multi-million dollar budget, amended the logo by adding some snow, a butterfly, and a squirrel (See the picture above).
[SIDEBAR: Raise your hand if you think that you could have done better. Raise both hands if you think this is a crazy, waste of money. SMH.]
The new logo was supposedly created so that it can be printed on brochures that will reportedly be distributed in the UK.
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