Market researchers are predicting big money in the future for mobile advertising. According to Information Week, a research group has forecasted that the mobile advertising market will bring in $5.7 billion by 2014. This prediction is leading to a lot of start-up mobile advertising specialists and cellphone application creators.
Although mobile marketing is a huge potential growth market, the study also states that mobile advertising "will still only represent about 1.5% of the total global spending on advertising." This shows that while we will continue to be inundated with advertising in the public arena and in the media, we will also increasingly begin to carry our advertising along with us everywhere we go via mobile devices.