Polaroid is phasing out its inventory of instant film. The company, which once supplied the quickest way for photographers to develop a picture, has to invent new methods of survival in a camera market that is rapidly advancing technologically. Digital cameras have made film obsolete.
Although the last available bundles of polaroid instant film have been selling online for a pretty penny, the sale prices are likely reflective of the film's nostalgic value rather than an indicator of consumers' desire to take pictures the "old-fashion way." While polaroid's white-edged flicks are sure to remain a cult classic, it will be interesting to watch how this trend-setting company will solidify its place in the digital era.