New video game technology that can potentially change the way the gaming industry distributes its product is being introduced.
Later in 2009, OnLive Inc. Will offer technology that will eliminate the use of gaming consoles and tangible gaming software. According to The Wall Street Journal, the new technology will allow "advanced games to be run remotely on servers and played over the internet...or on specially equipped televisions." This feat can be performed because the technology will utilize software that has the ability to rapidly compress and decompress immense quantities of data.
OnLive Inc. feels that this new method of gaming will benefit both the video game corporations and the video game consumers. They proclaim that game manufacturers will no longer be subjected to software piracy; and the gaming consumers will no longer have to purchase expensive consoles. How much this service will cost customers has yet to be revealed. The question is whether or not consumers will bite.
[SIDEBAR: What are the implications of technology like this being offered to the populous game-playing public?]