Saturday, March 21, 2009

Today's Fly Or Die Commerce Report: JetBlue's Founder & Former CEO Goes Blue Again

David Neeleman, who founded the airlines JetBlue, has a new venture. After being ousted from his company by the board of directors in 2007, the entrepreneur has formed a new company that is a remix of his old one.

Neeleman had almost instant success with his former corporation JetBlue Airways. He founded the company in 2000, and it quickly grew to bring in revenues in excess of $2.5 billion annually. However, he was unceremoniously dismissed after JetBlue failed to weather the storm that inclement weather brought to his venture. However, all has not been abandoned.

The Brazilian born businessman has returned to the place of his birth and launched Azul Airlines. According to CNN, Neeleman premiered his new company in December 2008- a month ahead of schedule. CNN states that: "Neeleman expects to triple the Brazilian air travel market, to 150 million flights a year, by working from the JetBlue playbook.

With Brazil being a popular vacation spot, Neeleman just may reach the heights of his past success in the airline business again.

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